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LTV:CAC Ratio Calculator

Check unit economics health with the lifetime-value-to-acquisition-cost ratio.

LTV : CAC

0.0 : 1

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What Is LTV:CAC Ratio Calculator?

The LTV:CAC Ratio Calculator divides customer lifetime value by acquisition cost for the unit-economics number every subscription business lives by. Ratios at or above 3:1 read healthy, 1:1 to 3:1 reads watch it, and below 1:1 means customers cost more than they return.

Who Uses the LTV:CAC Ratio Calculator?

SaaS founders, investors, and growth leads use it in pitch decks, board updates, and budget reviews.

How to Use the LTV:CAC Ratio Calculator

  1. Enter average customer lifetime value.
  2. Enter customer acquisition cost.
  3. Read the ratio and the health verdict.

Why Choose Our LTV:CAC Ratio Calculator?

  • The 3:1 rule applied automatically
  • Plain verdicts for healthy, watch, and upside-down
  • Pairs with the CAC and CLV calculators

Try the LTV:CAC Ratio Calculator above — it is free, fast, and works on any device. Bookmark this page to return whenever you need it.